Amazon ads that explain themselves.
HyperPilot™ reads your Ads and Seller Central data every day and proposes the bid, budget and keyword changes that move profit. A dedicated strategist approves every one before it goes live.
Most Amazon management runs on a fragment of the picture.
The average agency account manager carries fifteen accounts, which leaves two or three hours a week for yours. One thorough pass across every Amazon report takes eight to twelve hours, so it gets skipped. Rules engines fire on ACOS and stop there. HyperPilot™ does the tireless reading every night, ties each proposal to the SKU margin, the search term and the change history behind it, and puts a strategist on the approve button.
A 1.0x ROAS is not break-even. After COGS, FBA and referral fees it is often closer to 1.8x. Every target is priced off your actual contribution margin.
Every proposal carries its evidence, its projected profit impact and its trade-offs.
Nothing touches Amazon until a strategist approves it, and every push is read back and verified.
AI does the analysis. A human makes every call.
HyperPilot™ is delivered as a managed service.
Every account is run by a dedicated strategist from our partner Bullseye Sellers. On a typical week they review 15 to 40 proposals per account. You get the dashboard, the change ledger and the weekly plan; they carry the work.
Connect
Authorize Amazon Ads and Seller Central in a few clicks. History loads within a day and the first proposals follow the first full night of processing.
The brain reads everything
Every night HyperPilot™ reconciles ads, orders, fees, search terms and listing data into one picture of the account, per SKU, per marketplace, and surfaces every change worth making.
A strategist makes the call
Each proposal lands in your strategist's queue with the analysis and the trade-offs. They approve, reject, modify or hold it. Approved changes push live through the Amazon API and are read back to confirm.
The approval gate
Every change is a proposal. A human makes the call.
This is what lands in the strategist’s queue: the change, the evidence, the projected profit impact and the trade-offs, so the decision takes seconds and the reasoning is on record. Approved changes push live through the Amazon API, are read back to confirm, and land in the change ledger with a name on them.
- Proposal
- Raise the bid on “grass fed tallow balm” exact from $1.40 to $1.55.
- Analysis
- 30-day ACOS 31% against a 38% break-even. Sponsored rank 5, organic rank 12. 19 orders in the last 14 days. Top-of-search ACOS 27%, ahead of the campaign average. Search Query Performance shows 61% impression share but 24% click share, so there is depth to buy.
- Profit impact
- Estimated +$290 per week in sales at the current conversion rate; +$118 per week in contribution margin after COGS, FBA and referral fees. Inside target.
- Trade-offs
- Top-of-search impressions expected to rise 15 to 20 percent. ACOS likely settles near 34% short term before improving. Placement modifiers held constant this pass: one variable at a time.
- Guards
- Campaign not on the do-not-cut list. Last change 9 days ago, outside the settling window. Attribution mature.
One co-pilot for the whole account. Ads, profit, listings and history in one place.
Proposals
Every change proposed, with the reasoning attached.
Bid, budget, negative and new-campaign proposals arrive as a short list. Each one shows the evidence behind it and what it is expected to do. Your strategist approves the ones that hold up; HyperPilot™ pushes them and reads Amazon back to confirm.
- Grouped by type, ranked by impact
- Read-back verification on every push
- Do-not-cut lists and settling windows
Change ledger
Every change in the account, with a name on it.
Bids, budgets, statuses and launches are attributed to the person, rule or agent that made them, including changes made outside HyperPilot™. Failed attempts surface for review instead of disappearing.
- Person, rule or agent on each line
- Failed and uncertain changes flagged
- Search across accounts and people
Keywords and search terms
One keyword view across every account.
Total sales, TACOS and the twelve KPIs that matter, per account and per term, with period comparison built in. Push winning search terms to campaigns in one click and see what is already targeted before you do.
- Search terms to campaigns in one click
- Break-even ACOS beside every number
- SQP rank versus the category
Profit by SKU
Landed cost, fees, refunds and ads netted per product, so ad decisions are made against margin, not revenue.
Creative diagnosis
Listings converting under their category median are flagged, with a designer-ready image audit on request.
Guardrails
Protected campaigns, settling windows after a change, daily caps, and verification on every write.
Ask HyperPilot
The same brain is available inside Claude, so your team can ask questions and take action in plain English.
Portfolio triage
Every account ranked by what needs attention today, not by who emailed last.
Full visibility
You see everything your strategist sees: every proposal, every approval, the change ledger and the weekly plan.
Judgment, enforced by default. The discipline is built into the system, not left to a good week.
Three windows, every term
Every search term is read across a 3-day window for what is happening now, a 14-day window to confirm the trend, and a 30-day window for the true baseline. One window lies. A keyword that looks dead this week was your hero last month.
Real-margin economics
Landed cost, fees, refunds and ads are netted per SKU before a target is set, so a campaign that looks fine at 1.0x ROAS is caught while it is still losing money on every order. Break-even ACOS sits beside every number a strategist sees.
Knows when not to act
Protected campaigns, settling windows after any change, daily caps and attribution maturity gates hold proposals back until the data can support them. A change that cannot be verified after the push is flagged, not assumed.
What we won’t do
- Cut budgets to control spend. Bids do that job without starving the campaigns that work.
- Make blunt cuts across a campaign because one number moved.
- Act on a single day of data.
- Touch a campaign that changed in the last 48 hours before the change has settled.
- Make silent changes. The full change list goes to you every week, with who made each one.
HyperPilot™ at work
Iron Bull Tallow: from losing money to its best week, in three weeks.
In late May the account ran days at 86% and 109% ACOS. Two weeks of proposals later it sold more at far lower ACOS, and on June 12 it had its best non-Prime day on record: $2.1K in sales at a 26.8% TACOS with a 21% conversion rate.
weekly ACOS, late May to two weeks later
weekly blended ROAS over the same stretch
conversion on its best non-Prime day, against a 14.9% 30-day average
TACOS that day, the lowest in the window, while sales peaked
Actual results for one client, not typical. Amazon performance depends on many factors outside any tool’s or agency’s control, including price, reviews, inventory, competition and seasonality. Figures are from HyperPilot’s own reporting for the account, May 18 to June 21, 2026.
Who HyperPilot™ is built for
Accounts where the volume of PPC, listing and inventory decisions has outgrown what one person can review by hand. Below that range the continuous, multi-report analysis is harder to use fully.
- Private label brands running 6, 7 or 8 figures a year on Amazon FBA.
- Sellers with high ad spend and declining or unpredictable profitability.
- Brands whose organic rankings have stalled despite consistent advertising.
- Established brands replacing a manual PPC process with disciplined, AI-accelerated management.
- Brands expanding onto Amazon that need a structured launch and PPC foundation.
How it compares.
Self-serve tools like Helium 10 and Jungle Scout hand you data. A typical agency hands you a monthly deck. The difference is who does the work with it, and whether you can see it.
| Self-serve tools | Typical agency | HyperPilot™ | |
|---|---|---|---|
| Reads every report, every night, and turns it into a proposal | Dashboards you interpret yourself | ||
| Explains every change with evidence and trade-offs | |||
| Prices targets off your real margin, not gross sales | |||
| A strategist approves before anything goes live | You do it manually | ||
| Every change logged with who made it | |||
| Listing and creative diagnosis against category benchmarks | |||
| Time to first proposal | Days of your own work | Weeks | Under an hour |
Questions brands ask first
Something else? Email hyperpilot@hypeworks.io
Already flying real accounts. Built with the strategists who use it every day.
Amazon brands on HyperPilot™
monthly ad spend under management
monthly sales in view of the co-pilot
Take HyperPilot™ for a Test Drive.
Book a call and we run your Amazon account through the same lens HyperPilot™ applies every night, then walk you through a concrete 90-day plan and the specific work we would start on day one. See exactly how it works before you commit to anything.